Sundays are for SEO!
Are you free this Sunday? Why not join us in our FREE webinars that will give you tips on how to improve your business presence online!
What We're All About
SEO Sundays have always been about giving back. So giving a free SEO course weekly comes naturally to Bruce Jones, SEO expert par excellence, who has already devoted a large part of his professional life to honing a comprehensive method for search engine optimization.
He has been in the industry sufficiently to know how search technology will progress. He is unfazed with the most recent developments in search algorithms and unified systems developed for Bing, Yahoo, and Google. As a result, Bruce truly knows how to answer the question, “what is SEO and how it works?”
The Story So Far: Bruce's Remarkable Journey in SEO
Bruce may well be the “CEO of SEO” because he has taken on the optimization problems of hundreds of organizations and businesses and turned things around for many individuals, entrepreneurs, and companies. SEO is something that you need to work on consistently. It doesn’t matter how huge or small your operation is – out here in the digital work, if you want to be discovered and located, you need to know how SEO works – full stop.
Bruce Jones knows the depth and the scope of SEO’s impact, which is why he’s also worked hard to provide over $100,000 value hours to nonprofit organizations that support his causes. How important is SEO? It’s helping out-of-school youth, families who have come upon hard times, and our ocean through plastic reduction efforts.
Learning SEO is all about leveraging the power of the internet to reach more people, to get more milestones faster. This is the core of any optimization effort – to connect with more people. Without establishing this connection, bigger goals will be unattainable. If you discover how to learn SEO for free, can you think of the possibilities? What are your plans for your business or organization, or even your nonprofit? Things become that much easier because your target audience will now find your online presence.
Do you want to know How To Do SEO yourself?
How long does it take to learn SEO?
There’s nothing better than getting better.
It’s natural for a beginner to be a little anxious about the time component. So let’s say that learning SEO isn’t as complicated as getting seasonal plants to bloom (or not die). It’s also a lot less complex than diagnosing why a car won’t start. Search engine optimization is something that is within reach of anyone willing to learn. There is no magic here. There are no secret codes written in hieroglyphs. SEO is not internet voodoo. It just sounds that way because you’re hearing the terms for the first time. But once you start to learn SEO for free, things will fall into place fairly quickly – trust Bruce, he knows!
FAQs Learning Search Engine Optimization(SEO)
In simple terms, it refers to the process of upgrading your website to boost its exposure when consumers use Google, Bing, and other search engines to look for products or services linked to your business. The higher your pages’ exposure in search results, the more likely you are to attract attention and attract new and existing clients to your business or company.
All on-page SEO methods take place on your website. However, off-page SEO techniques take place outside of your website. On-page and off-page SEO both attempt to make your site more user-friendly and trustworthy to search engines. When search engine crawlers realize how welcoming your website is to visitors, your chances of ranking well for various searches grow.
Technical SEO is upgrading a website’s technical elements to improve the ranking of its pages in search engines. It refers to a user’s efforts to ensure that their website complies with search engine rules. This is so that it can be easily indexed and crawled.
Although technical SEO takes less time than other forms of continuous optimization such as link building, if done incorrectly, it can significantly degrade your website’s search engine performance.
SEO is like a body without a heart if other channels like content marketing don’t accompany it. Because every website requires words, articles, substance, keywords, and so on, SEO is centered on content marketing. Both must work together to be successful.
SEO’s primary domain is keyword research and discovery and incorporating them into your content so that they rank higher on search engine results pages (SERPs). It’s critical to employ keywords appropriately and to take a planned approach. You should never overoptimize a page by stuffing it with keywords. Both SEO and content must be balanced. For efficient search engine marketing, keyword strategies are essential (SEM).
When you use Google (or any other search engine), an algorithm works in real-time to provide you the “best” result that the search engine considers. Google searches its index of billions of pages to get the set of results that will best answer your query. Google looks for pages that are closely relevant to your keyword first and foremost.
On the other hand, Google does not just place “the most relevant pages at the top.” This is since each search query has thousands (if not millions) of related sites. Instead, Google uses authority to determine whether or not a piece of content is reliable and trustworthy. So how does Google determine authoritativeness?
They consider how many other pages are connected to that page. Therefore, relevant and authoritative content is possible. However, if the information isn’t practical, Google will not want to put it at the top of the search results. Google has stated that “better quality material” and “useful” content are two different things.
The algorithm is Google’s main formula for ranking the results of a user’s query. Along with the PageRank system, which was Google’s significant contribution to judging website importance based on popularity, Google employs a variety of other criteria that vary regularly to provide more relevant results and prevent people from gaming the system. For example, if one of the criteria were the number of identical terms on a page, SEO experts would include numerous occurrences of the phrase in the page that are hidden from the user but accessible to the search engine spider crawling the Web. When Google detects excessive “keyword stuffing,” the value of that criterion in the overall mix may be reduced.
Google has made countless algorithm updates throughout the years, many of which have multiple names and versions. For example, the Hummingbird algorithm was a significant shift to provide users with better-focused results. As a result, some websites gain popularity because of algorithm changes, while others lose it. Even powerful websites can significantly suffer from algorithm changes, with 10 million page views one day and 5 million the next.