On this page, you will find all sorts of past recordings and videos from our resident SEO expert, Bruce Jones. Bruce broadcasts from various platforms, and since his passion is SEO and digital marketing, that’s what you’re going to get.
On top of his SEO webinar series on SEO Sundays, you can find out more about Bruce’s other passions, causes, and projects here. So, if you’re interested in getting SEO training online free through a free SEO webinar every week, please don’t forget to sign up early for exclusive material and messages from SEO Sunday’s resident expert and lecturer.
Why Learn SEO Today?
We can confidently say that SEO is one of the essential entrepreneurial skills you cannot do without if you want to do business online. Joining a free SEO training webinar will definitely help in the effort. Of course, traditional companies may have their procurement, supply chain, and fulfillment skills down pat. Still, if your business relies on the internet, you need to know how search engines work and how people find information on the web.
Over 94% of Google users only look at the first page of results; most click on the first three. Although Google is used by 83% of the world’s population, this notion applies to all search engines. So, what should you do if your small company website shows up on the 12th page of search results rather than the first?
The technique of organically raising your site’s position and page rank through quality backlinks and effective keywords is known as search engine optimization or SEO. The most efficient technique to generate traffic to your website is through SEO. People rely significantly on search engines to locate precisely what they are looking for because of over 180,000,000 registered websites today. If they don’t find anything on the first page, they prefer to change their search parameters and start over rather than going to the next page of results.
Ideal visitors are those that search for precisely what you provide and find your site on the first page of results, as they are the most likely to become customers, subscribers, or other types of subscribers. It’s almost as if your website doesn’t exist if it’s not in the first few results, let alone on the first page. As a result, it’s almost as if your company doesn’t exist at all.
The position of a website is determined by its page rank. For specific keywords or search queries, every website has a ranking. Initially, search engines tracked all the words on a webpage. You’d get a list of web pages containing those two phrases if you searched for ‘California Sandals.’ The websites with the most frequent use of such keywords would be ranked towards the top.
Search engines now rank web pages based on two main factors: backlinks and keywords. Search engines are more inclined to view websites that are often linked to by other websites as relevant. The number and quality of backlinks to a website from other websites are used to rank it.
Backlinks define how much Google trusts your site to be relevant.
Off-site SEO entails attempting to obtain backlinks to your website from outside sources. Social media, articles, blog posts, discussion boards, and other methods can all be used to generate links to your site. The more influential or legitimate the website that links back to you, the more significant the backlink’s impact on your search result rating.
On-site SEO entails enhancing your website’s content with relevant keywords. Learning with a free SEO course allows you to concentrate your efforts on the people that you want to visit your site. Compared to newspaper or television commercials, 72% of firms claim SEO gets them the best bang for their buck since they can target ideal visitors instead of depending on vast ads. After crunching the facts in terms of additional revenue, it’s clear why SEO is so important – especially for small firms.
When your page appears on the first page of search engines, you aren’t finished. If your website is well-designed, has clear contact information, and friendly employees ready to answer any questions, ideal visitors are even more likely to become customers or subscribers.
SEO is the most effective approach to drive traffic to your site because practically everyone uses search engines to locate information online. Because good SEO takes time, the sooner you get started, the faster you’ll be able to climb the page rank ladder.
Off-Page and On-Page SEO
Any effort made outside of your website to increase your search engine rankings is referred to as off-page SEO. You will learn more about on-page and off-page SEO with Bruce’s SEO training online free.
The Google algorithm uses your complete web presence to rank pages, not just your website. Which websites mention your brand and in what context tells a lot about your content. Off-page search engine optimization is analogous to word-of-mouth marketing in this regard.
When high-authority websites link to your blog entries, it boosts their authority and credibility. This is referred to as link juice. In addition, the value sent along by links helps your website rank higher in search engine results and attract more organic traffic.
Backlinks are the most common way Google determines this. Every content marketer’s successful off-page SEO plan includes link-building activities, but there are additional techniques to increase your website off-page, which we’ll also cover.
Even though the final aim is the same, on-page SEO and off-page SEO efforts are different. On-page SEO is concerned with the content you provide, but off-page SEO is concerned with how that content is received.
This includes improving the HTML, internal links, and metadata (meta title, meta description, and keyword density) and uploading high-quality, relevant content and photos. Because of on-page SEO, when you combine all these characteristics of a webpage, you have a better webpage.
Similarly, there are search engine ranking elements outside the site owner’s control; this is referred to as off-page SEO. For example, backlinks from other websites, social media, brand mentions, and shares can all directly or indirectly impact a website’s SERP ranks.
In any case, this is the primary focus of search engines, so it should also be the primary focus of any SEO marketing campaign.