Welcome to the best part of SEO Sundays – our SEO webinars! An SEO webinar is essentially a short course that presents SEO facts and tips in an easy-to-digest format. SEO Sundays focus on the hottest topics in search engine optimization.
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Among the things that Bruce Jones will be covering every week are designing SEO-friendly sites, getting more SEO local customers, social media management, using tools like Backlinks Master, and mastering Google My Business. SEO is a vast and almost endless discipline, but there are many functional areas that you can focus on to begin solving optimization problems on your site.
And the best thing about a webinar on SEO (apart from being free) is you get to have a ‘taste’ of various real-world applications on the art and science of search engine optimization from Bruce and future guest industry experts. Of course, we’re talking about stuff that works for ranking sites higher on Google and other search engines. But SEO doesn’t stop there.
The way search engines are evolving nowadays, other digital marketing channels like social media play a part in SEO. So eventually, you will see that the search engines are measuring your entire digital footprint for high-quality content, helpful content, and so on. SEO is a considerable effort, but it becomes more manageable when you have a coach or mentor guiding you.
A weekly, free SEO training webinar is a massive step in the right direction. A free SEO webinar will guide you toward creating the right goals for your site and business. While you won’t finish anything in a day or even a week, weekly updates and improvements on your site will gradually translate to high-quality, targeted, and organic traffic for your site. And that traffic will eventually convert the more you understand your market, your competition, and how search engine technology evolves. It’s a monumental time to begin digital marketing and, even better, to start SEO.
What are the Benefits of Learning with SEO Webinars?
Webinars are not new – they’ve been around for the last decade or so, but it was only in the pandemic that we learned just how valuable these digital seminars could be. Webinars benefit both the audience and stakeholders – and the following benefits are just the tip of the iceberg.
SEO Webinars are Easy to Attend
Attendees can access SEO Sundays’ weekly webinars from any convenient location (like a café, office, or at home), saving them the time and effort of traveling to a specific office or conference venue. Furthermore, SEO webinars enable people to attend only the sections of a workshop or conference they are interested in, which is less disruptive than traveling to and following an entire meeting.
It Allows More People to Attend and Connect
Because webinars are not limited to a single place, stakeholders from other cities or even countries can participate, eliminating the need to transport attendees to a central location or send a trainer to several locations
Our Webinars are Free
A webinar’s total cost is substantially cheaper than that of a typical conference. This comprises financial and labor costs (e.g., venue hire, catering, conference materials, and travel) (e.g., venue set up, employees out of the office).
In the case of SEO Sundays’ weekly webinars and episodes, our chief SEO coach Bruce Jones will be offering his knowledge and insights free. It’s our way of giving back. In addition, SEO Sundays want people to use their connection to the platform as a means of finding other channels for improving their professional and practical knowledge of SEO.
Our SEO Webinars Are Recorded
As part of the broadcast, a webinar can quickly be recorded, allowing people to fit the training session into their schedule later. In addition, a webinar recording provides nearly the same experience as a live viewer because it is designed to be seen on screen, which is not the case with a recording of a live presentation.
Viewers who return to a recording will have the same experience as they did the first time, which is likely to aid memory recall of the material delivered (according to the principle of encoding specificity). We know that people aren’t going to remember everything the first time they hear or see it. It’s vital for beginners, especially, to be able to review educational materials. Don’t forget to read our SEO blogs, too!
What are SEO's Benefits to Small Businesses?
SMBs often struggle with SEO because they don’t have the enormous budgets digital marketing agencies require. This is why many SMB owners seek an SEO course online to learn the use of Google Analytics, social media management, and more. Many businesses also desperately need local SEO training, SEO video training, and Yoast SEO training free. Since SEO covers a lot of areas, it will cost you either in time or money. Luckily, if you learn SEO smarts on your own, like what Bruce does with his mentees at 1ON1 SEO Training, you won’t’ need an entire agency to make headways into your SEO efforts. Like what Bruce says – you don’t need an SEO agency; you need SEO smarts.
SEO Gives Your Site the Chance to Enjoy Increased Organic Traffic
53.3 percent of all site traffic comes from organic search, and 60 percent of marketers think their most excellent leads come from SEO-engaged clientele. So, what’s the deal with this? You are meeting that need by being one of the leading positions because they are looking for a solution.
To be seen by the most number of customers, you must be on Google’s first page.
Compared to the second spot, climbing to the top of the page can nearly quadruple your click-through rate. Furthermore, claiming a Featured Snippet is a time-consuming process. Therefore, this top-of-page element might assist you in surpassing the number one spot while also providing a second opportunity for people to enter your website.
The traffic is there, and you’ll get the proper customers if you rank for key search words. By putting your site on the main page, you increase your brand’s visibility and demonstrate that you’re a reliable resource.
SEO Makes Your Site More Secure
Getting to the front page and gaining the top spot in a search result is the only way to build authority. You can have the best resource on the market, but if users don’t like their time on your site, you’ll have difficulty keeping them there.
That’s why technical SEO factors like backlinks, page speed, and other authority-building features are so important for your business’s online success. Following search engine standards forces you to keep your website in good shape and make it a regular focus. The advantage is it will help you rank higher and thus gain more exposure. It will also make it easier for consumers to believe you because of your website’s performance. Security features, a fast-loading site, and automated customer service gateways are just a few examples of accomplishing this.
SEO Motivates Site Owners to Improve User Experience
When it comes to your online experience, optimizing user experience is a critical component of SEO that is becoming increasingly important. In 2021, Google will prioritize user experience as a ranking factor, combining their new Core Web Vitals with past elements like the page speed to determine if your site is a worthwhile online engagement. Featured Snippets uses the same line of inquiry – it draws answers, photos, and other helpful material onto the search page itself.
For enterprises, this means that you must concentrate on your consumers’ demands. What exactly are they looking for? What do you think they’d like to do next? What other resources, information, or services can you provide them?
You have a better site to rank higher, keeping visitors on your site longer and converting if you put your customers’ needs first. The more frequently this happens, the more authoritative your site will become and the more visitors you’ll attract. The cycle goes on and on.
SEO Boosts Brand Awareness
One tangential part of turning users into customers when you improve your rankings is overall brand awareness. The more touchpoints you can produce simply by getting to the main page and advancing to the top, the better. Even if they don’t go to your site, just being there will cause them to link your brand with those answers.
This is especially important if you’re competing for specific search terms with other businesses. You want to be at the top of customers’ minds when they have questions or search for the product or service you offer. Those organic revenues will almost surely go to your competitors if they own those searches.